Omni comes from the word Omnis which can mean all or universal. Being omniscient is perceiving and understanding all things. Omni is perceiving all things. And the best way for a customer to perceive everything is to allow them to own their data and experience, then give them the ability to use it to guide creation and context of every future experience.
It is how consumers take their own paths to purchase through any of the retail channels you offer. That may be brick‐and‐mortar stores, online, mobile, and social networks. Transforming to an omni‐channel business model, in which all the channels are well integrated and function seamlessly, is no small feat for retailers. It’s no surprise that few are doing so profitably today.
Omnichannel is about true continuity of your experience that extends beyond a single brand’s universe. Retailers define Omni-Channel as:
Omni-channel combines many traditional solutions in new ways:
Balancing customer expectation with business profitability in an omni-channel world is no easy task. Retail continues to develop at an exceptional pace and core to everything are high-demanding customers with high expectations and little patience. Those retailers who place these high-demanding customers at the heart of their supply chain are the ones succeeding.
4SIGHT team members have worked with retail companies to develop growth and performance improvement strategies throughout their careers. Years of work with retailers, direct to consumer organizations, distributors, technology providers and industry organizations such as RILA and NRF have given 4SIGHT the experience to become trusted advisors to retailers across the nation. Our clients benefit from the collected experience of our team and the expertise we gained from being at the intersection of technology, strategy, and process. Our team has been involved with several Retail Supply Chain Transformation projects ranging from small single store businesses to multi-billion dollar chains. We are consistently successful applying our proven approaches to all types of consulting services and are applying the same approach to our Omni-Channel services.